| W e d |
Sponsorship | Marketing | Programming | Administration/Operations | Volunteer | Personal Growth | |
| 1:00 - 4:00 | New Social Media & Mobile Marketing Strategies (Sprague) and Sponsorship Bootcamp (Upright) | ||||||
| 5:00 - 6:30 | |||||||
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| T h u r s d a y |
8:30 - 9:45 | Non-Traditional Sponsorship Benefits: How Logos and Listings Aren't Enough Anymore? (Halphin) | Get the Best Media Results (Upright) | Planning & Operating an Outdoor Event (Rodriguez) | Volunteer Program (Shostak) |
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10:00 - 11:15 |
Touchdown Tips on Winning Sponsorship Points (Supovitz) | Planning the Perfect Parade (Ellis) | BEING REALLY GREEN HOW TO CREATE AND IMPLEMENT AN EFFECTIVE SUSTAINABILITY PROGRAM (Hill) |
Temperaments (Pemsel) | |||
| 1:30 - 2:45 (LH: 12:15 - 1:15) |
A+ Media Training (Balido-Hart) | Party Till the Cows Come Home (Pinak) | Alcohol Training (Llanes/AB) | ||||
| 3:00 - 4:15 | Sponsorship Proposals That Sell (Armstrong) | Your Website is Ugly! (Dadisman) | |
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| F r i d a y |
8:30 - 9:45 | Creating Effective Sponsorship Fulfillment Reports (Neve) | Social Media, T-Shirts and Unicorns (Sadler) | |
VOLUNTEERING IS MANADATORY! HOW TO GET VOLUNTEERS, PUT THEM TO USE AND KEEP THEM COMING BACK |
Happiness-based Leadership™ and The Law of the Garbage Truck™ (Pollay) | |
| 10:00 - 11:15 (TS: 11:15 - 12:00) |
Revenue Generators (Goode) | Don’t Let Your Social Media Marketing Efforts Consume Your Day (McAllister) | What Can Creating a Theme do for Your Event? (Tancig) | Police Partnerships (Waterman) | |||
| 1:45 - 3:00 (LH: 12:00 - 1:30) |
Building Public and Private Partnerships, Rewards Programs (Shostak) | Social Media and ROI Calculations: Theory & Practice (Mersels) | Run It Like a
Business: The Keys to Successful Event Financial
Management (Goode & Sartory) |
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| 3:15 - 4:30 | Case Studies: Sponsorship Success Stories
from Kentucky Derby Festival and Florida Festivals and
Events Association (Armstrong) |
Make a Rhino Size Impact in Marketing Without Spending a Ton (Berthianume) | |
Leading Change (Pemsel) | |||