2008 Regional Seminars
FFEA Regional Seminars provide educational training to an area near you. Top-ranking
speakers from FFEA's Convention and Trade Shows provide full day training in the
areas of sponsorships and marketing. Regional Seminars often include behind the
scenes visits to local festivals. All members receive a 27% discount on early bird
registration fees. It's a great way for vendors to connect with members in a relaxed
one-on-one atmosphere.
115 Attend FFEA Sponsorship Seminars
Positive Feedback Received
 115
attended the two regional seminars recently held last month in Leesburg and Lake
City. It just wasn't the number that attended that was impressive; it was the comments
received afterwards. Mario Palmentieri, Recreation Supervisor, Special Events,
with the Tallahassee Parks & Recreation Department wrote, "This
seminar was one of the best I have taken in over 15 years. It was well worth the
money (it was a bargain)!" which mirrored the afterthought of Brenda Welcher,
Executive Director, Main Street Zephyrhills, "It was a wonderful seminar.
I completely enjoyed it. I have to say, it is the first seminar I have been to for
a very long time in which I wasn't ready to leave after lunch. At this seminar,
I just didn't want to miss a thing. I came away with a wealth of ideas."
Those that could not attend missed a colorful presentation by Sylvia Allen, President
of Allen Consulting, which included an introduction to sponsorship, pricing sponsorships,
personality selling styles, supporting sponsorship through public relations and
a snapshot of current trends. Sylvia reminded attendees to always have in mind the
4 R's: ROI (Return on Investment), ROE (Return on Equity), ROO (Return on Objective),
and ROMI (Return on Marketing Investment) when developing and selling sponsorships.
Being the math whiz that she is, Sylvia provided measured marketing values and formulas
for almost every tangible and intangible sponsorship benefit, using several attendees'
events as examples. She was right---everyone undersells---but further explained
it depends on what your market can bare. Try to remember the 3:1 ratio; i.e. three
times the value of investment in measured marketing value.
In addition to the numerous publications and helpful hints that rolled off Sylvia's
tongue so fast you would have had to be a wiz at shorthand in order to get all on
paper, the attendees received an eye opener when they learned their own personality
style of selling.
FFEA thanks the following seminars' sponsors:
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